Overture or now
known as Yahoo because of Yahoo’s
takeover, was the original inventor of
the use of the P4P or Pay for
Performance. Overture saw that the
internet was fast becoming the easiest
and most convenient way to shop, and
advertising was going to hit at an all
time high because of the many businesses
in the arena.
To get a person to go to a site than
others, it needs to be very visible.
Providing ads that could direct
potential consumers and costumers to
their site would allow them to have an
increase in traffic as well as sales.
Yahoo provides a service that can put a
site or company’s ad in their sites that
can be shown when certain keywords are
Yahoo offers a chance for any company to
increase their traffic by using their
services. With more people being aware
of your site, there would be more
traffic and visitors to your site given
the chance to view your pages as well as
your products. With even a small
percentage of successful sales, with a
high traffic volume this could still be
a substantial figure for your company.
Getting a consistent substantial flow of
website visitors is every company’s
goal. Many methods are devised and
utilized to ensure that there would be
more people to boost the sales and to be
aware of the existence of such a product
or service. Website visitors are
potentially the life blood of your
internet based business.
Yahoo/Overture utilizes the same
principle as Google’s Adwords. In fact,
they are very similar to each other that
they use keyword and keyword phrase
searches and to determine which ads to
show per search. When a person types in
a keyword or keyword phrase to search
for anything, the search engines gives
out the results in a page. Then at the
right side of the page, you will see
selected ads that have paid for their
ads to be viewed with certain keywords
and keyword phrases searched.
For example, Lets say you run a car
parts retail/wholesale site. You choose
keywords that can prompt or trigger your
ads to be shown in the page when a
keyword is searched. When a search
engine user types in Honda Accord, your
ad may come up if you have designated
that as one of your keywords. You don’t
need to fully optimize your site with
Search Engine Optimization methods and
While some labor so hard to make their
site one of the high ranking sites per
keyword search, you get the chance to be
on the top of the list or at least in
the first page of a search result
increasing your chance to be clicked on.
With that, you drive traffic and website
visitors to your site a lot faster.
You will have to pony up some cash when
using this service though. There are
different ways Yahoo/Overture will
charge you. It may be in the number of
Keywords or Keyword phrases your ad uses
or in the many times your ad is clicked
on. Others offer many other services
like having your ad show up not only in
the search engine pages but also with
some third party sites.
Third party sites support ads that have
the same theme or niche as them. With
more areas your ad is shown, you
increase the chances of people knowing
about your site or product. With more
website visitors you increase the sales
of your site which makes your investment
with your ads a wise one.
With so many competitions in the
internet based businesses, it is
necessary to take a huge leap forward
from the pack by advertising.
Yahoo/Overture will be a great place to
start. Many have utilized their services
and have reaped the rewards of this
decision. It’s a marketing strategy that
will increase your website visitors as
well as increase your sales resulting to
It takes money to make money, while
there are some methods that are
basically low cost or free, using a
marketing service such as what
Yahoo/Overture offers will provide
results faster and on a larger scale.
Many businesses have learned this the
hard way, don’t be counted with them.
This was part
nine of the series watch for the