It is the search engines that finally
bring your website to the notice of the
prospective customers. When a topic is
typed for search, nearly instantly, the
search engine will sift through the
millions of pages it has indexed about
and present you with ones that match
your topic. The searched matches are
also ranked, so that the most relevant
ones come first.
Remember that a prospective customer
will probably only look at the first 2-3
listings in the search results. So it
does matter where your website appears
in the search engine ranking.
Further, they all use one of the top 6-7
search engines and these search engines
attract more visitors to websites than
anything else. So finally it all depends
on which search engines the customers
use and how they rank your site.
It is the Keywords that play an
important role than any expensive online
or offline advertising of your website.
It is found by surveys that a when
customers want to find a website for
information or to buy a product or
service, they find their site in one of
the following ways:
first option is they find their site
through a search engine.
Secondly they find their site by
clicking on a link from another
website or page that relates to the
topic in which they are interested.
Occasionally, they find a site by
hearing about it from a friend or
reading in an article.
Thus it’s obvious the the most popular
way to find a site, by search engine,
represents more than 90% of online
users. In other words, only 10% of the
people looking for a website will use
methods other than search engines.
All search engines employ a ranking
algorithm and one of the main rules in a
ranking algorithm is to check the
location and frequency of keywords on a
web page. Don’t forget that
algorithms also give weightage to link
population (number of web pages linking
to your site). When performed by a
qualified, experienced search engine
optimization consultant, your site for
high search engine rankings really does
work, unless you have a lot of money and
can afford to pay the expert. With
better knowledge of search engines and
how they work, you can also do it on
This was part
thirteen of the series watch for the