If you’ve looked
at the prices of autoresponders that
are available online, you may have
decided to search
for and use a free autoresponder for
your marketing
needs. Using free autoresponders is
acceptable in
certain situations, and in the world of
Internet
marketing, any autoresponder is better
than not
using an autoresponder at all!
Your first option for a free
autoresponder should be
the one that comes with your webhosting
account –
if you have a webhosting account. These
autoresponders can easily be set up
through the
control panel of your website, and they
do not
contain advertisements from the
autoresponder
company or webhosting service. If you do
not have
a hosting account, or your hosting
account does not include autoresponders,
there are other options that you can
pursue.
There are many free autoresponder
services to
choose from. These services are free,
because the
company makes their money by placing a
small
advertisement in each message that your
autoresponder sends out. These
advertisements
may appear at the top of your auto
responses, or at
the bottom, depending on which company
you use.
Many paid autoresponder services offer a
free version
as well. These free versions may or may
not include
advertisements in the outgoing messages.
These lighter versions of the paid
autoresponders typically do not include
many of the powerful features of the
paid versions. But if you don’t need the
more
advanced features, this is a great
choice.
Most free autoresponders have a limit on
the number
of subscribers you can have. Many people
start out
with the limited free versions, and then
upgrade to
the paid versions once their lists are
large enough
to exceed those limits. Many marketers
don’t feel
that the expense of the autoresponder is
warranted
until the list that they are building is
turning a profit.
From a business standpoint, this makes
sense.
As the owner of a business, you are the
only one
who can decide whether you need a paid
autoresponder service, or if a free one
will do the job.
If your list is small, a free
autoresponder should do
everything that you need it to do, but
as your list
grows, you should definitely consider
upgrading.
However, having the small advertisements
that the
free services place in the outgoing
messages may present a problem if the
ads compete with what you are trying to
sell. They may even pose a problem if
they do not directly compete with your
product or business. Again, this depends
on what you are trying to accomplish
with your
autoresponder.
This was part 106 of the series watch
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