RSS
directories are popular these days. RSS
is widely used initially by news sites
to allow others to syndicate their news
stories. Now, a lot of other websites
are using RSS. It is being used in
flagging new forum headlines, auction
listings, sales listings and others.
The meaning of RSS is actually not
clear. RSS may or may not be an acronym,
actually. RSS may stand for Really
Simple Syndication. But others say its
Rich Site Summary and sometimes Rich
Syndication Standard. The noted creator
of RSS directory would be Netscape. It
was released sometime in March 1999. The
included a UserLand application which is
called scripting news. Netscape stopped
developing it, but UserLand continued
doing so. Another company, RSS-DEV
Working Group also released their own
version.
RSS directories are sites that collate
all RSS links and place them in
different categories for other
applications to use. This is similar to
web hosting, only instead of web pages,
they contain RSS links. These links will
pop out on the website and when you
click it, you will be directed to the
main source of the link.
RSS poses a lot of uses for those who’d
like to use the Internet for marketing
or commerce. Here are the things you can
do with it:
Create links from their website to
yours.
If you are selling or promoting
something, web traffic is important. The
more RSS directory you upload, the more
chances you have people seeing those and
checking your site out. And if they have
customized their sites with your RSS
feeds, then they would get updated
listings from your site to theirs
automatically.
Collating analysis.
If you have a brand and you’d like to
know how your competitor is doing, you
may use RSS to see what they have so
far. Get a directory of their product or
service so you’ll know first hand what
they have come out with. With the data
gathered you now can plan on how you can
counter them.
Tracking your own progress. If you can
check out your competitor, of course
you’d like to check out too how your
business or product is going too. With
an RSS directory of your own, you can
know how many people are interested in
what you are selling or offering.
Increases productivity.
Putting up RSS directories, let’s say
for newsletters, adds efficiency to your
company. If you use RSS for sending out
newsletters instead of mailing them to
recipients, you’d eliminate the
possibility of your letter being
classified as spam by users, or being
sent in a closed mail account.
Increases efficiency.
There are a lot of websites or news
articles that could be beneficial to
your brand or company. At times, you’d
like to add them to your site. Without
the use of RSS, you’d have to copy the
entire thing down and note where you got
it. If you use RSS, then the headline
and part of the story shows up on your
site. And this is an automatic process
now. If you use RSS, you just include
the directory and automatically, the
headline appears without you doing much.
Posting RSS directories could cost you
some. But the benefits override it. Some
sites even offer free RSS directory
posting. If you are just starting up,
you may like to check those out. The
more RSS directory you have up, the more
the possibility that you are sending out
information to the people interested in
your goods. Reason behind is that people
will only get the RSS feeds that they
are interested in. If they get yours,
they sure are the target market.
Disseminating information online has
become easier with RSS. The technology
provided a cost-effective way of
transferring facts and figures out.
Utilizing it would definitely add up to
your marketing approach. With it, you
have an avenue of reaching out to even
more people so easily.
RSS uses XML to syndicate pages. Though
that sounds a little technical, there a
lot of websites that has user-friendly
interface to guide in building your
directory. Go ahead and put up your RSS
directory up now. RSS has proven to be
essential. It has ceased to be an
option; it has become a necessity.
This was part
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