One need to choose those
keywords that are frequently searched
for and which is in high demand, but not
being
already used by many other websites and
competitors, and thus has low
competition. There are a number of
keyword research tools that can help you
find them.
Apart from the Wordtracker which was
already discussed in an other article,
we have some more equally important
research tools like the Overture, Google
AdWords Keyword and Guidebeam.
Overture's http://inventory.overture.com/d/searchinventory/suggestion/
keyword suggestion tool is free and much
quicker to use than Wordtracker. It
works more like the Wordtracker but
doesn't tell you how many websites are
targeting each keyword phrase. For
example if you type ‘Computer’, the
Overture search suggestion tool will
tell you that during the last month the
word ‘Computer’ was searched, say for
example 459550 times at Overture.Com.
Similarly 'computer game' was searched
302210 times. Also, given one word it
will tell you all
relevant combinations of that word,
which are based on actual searches done
by people. If the word you keyed in
is not a common search term then you
will not get any results. It means that
very few people have actually
searched for that word during the last
month.
Even Google Keyword Tool generates
potential keywords for your ad campaign
and reports their Google statistics,
including search performance and
seasonal trends. Features of this tool
include,
* Sorting the results of your desired
keyword search by popularity, past
performance history within the AdWords
system, cost, and predicted ad position.
* Easy keyword manipulation where you
can select a few keywords here and there
or add them all at once.
* Searches for keywords present even in
any webpage URL specified by your
search. It can also expand your
keyword search even further to include
those pages that are linked to or from
the original URL page.
* More keyword results are generated
based on regularly updated usage
statistics database. This helps you to
get
new keywords or phrases.
Guidebeam http://www.guidebeam.com/ is
an interesting resource. Type in a
phrase and it will suggest a large
number of related searches. The numbers
generated against each phrase are
Guidebeam's estimation of how
relevant that phrase is.
These softwares are useful for
researching how people search the web
and then optimizing your own web pages
so that more people find your web site.
This was part
80 of the series watch for the
continuation
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